Director, Strategic Communications of Ukraine
Ms Alina Frolova is a strategic communications expert and civic activist. Since June 2015 she has been an advisor to the Minister of Information Policy of Ukraine, in charge of governmental StratCom capacity building and cooperation with NATO and other security and defence partners. Ms Frolova is also head of StratcomUA, an NGO established to support governmental strategic communications capacity building in Ukraine. Moreover, she has been leading the implementation of the Ukraine-NATO Strategic Communications Partnership Roadmap.
Having worked for leading Ukrainian as well as multinational companies, Alina Frolova has seventeen years’ experience in strategic communications, brand development and advocacy, loyalty and consumer behavior management. She has implemented more than 300 marketing campaigns for Nestle, Japan Tobacco International, Nutricia, Bonduelle, Danonne, and Nokia among others. She has also been elected twice as a Head of the Board of Directors of the International Association of Marketing Initiatives.
Previously from April 2015 to January 2016 she was Advisor to the Deputy Minister MOD UA supporting StratCom developments, foreign media relations, and special projects. She has worked on 50+ communication projects for governmental and public agencies, among them MOH, MFA, MOD, and MOE. She co-founded and worked for the Ukraine Crisis Media Center (until December 2014). Alina Frolova is also a founder and partner in RAM 360 Agency, an independent Ukrainian marketing agency, and CORE reputation management agency.
Ms Frolova holds a master’s degree in Political Science and International Relations from Kyiv State University, and has a Diploma in Public Relations from the Chartered Institute of Public Relations, London.
Do you ever wonder why you buy things you don’t need? Our speakers will discuss why some marketing campaigns work better than others, and what factors are especially important when attempting to guide customer decisions. This panel will challenge the notion of a clear divide between commercial and political marketing, consumer and citizen. Insights from the commercial sector […]