Mr Thomas Eymond Laritaz

Mr Thomas Eymond Laritaz

Managing Director, Mercury


Thomas Eymond-Laritaz is a Managing Director in Mercury’s London office. He has more than 15 years of experience advising presidents, prime ministers, CEOs, and high-profile individuals throughout the world on international communications, reputation and crisis management.

Mr Eymond-Laritaz began his career in the French Government, where he was in charge of inter-ministerial coordination on European affairs in the offices of Prime Ministers Lionel Jospin and Jean-Pierre Raffarin. He then served as adviser to the Bulgarian Prime Minister Simeon Saxe-Cobourg in Sofia, and to the Georgian President Mikhail Saakashvili in Tbilisi. He also served five years as Chief of Staff to Victor Pinchuk, one of Ukraine’s most prominent investors, and was President of the Victor Pinchuk Foundation, then the largest private philanthropic foundation in Eastern Europe.

Prior to joining Mercury, he was Executive Director with the communication agency APCO Worldwide, where he set-up, led, and developed their global geopolitical and reputation practice, APCO Global Solutions, working extensively in Europe, Africa, the Middle East, and Asia.

Mr Eymond-Laritaz currently serves as board member of the Aspen Institute France, Aspen Institute Kyiv, and Aspen Initiative UK. A native of Grenoble in the French Alps, he graduated from the École des Mines de Paris and the Corps des Mines.

The Idea that Sells. What Makes It Great?

Conference room A

There are ideas that easily gather supporters and there are those that never gain the desired traction. Sometimes saleable ideas are not the brightest ones and even bring harm. Some ideas are too great for their time. What is it that makes an idea saleable in political and government communications? How is that different from marketing techniques […]