Advertiser and Creative Director
Dr Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world.
When he left agency life, the UK’s advertising trade paper, Campaign, described him as “the greatest direct marketing creative of his generation”. Thereafter he explained all in his book, How to do better creative work, which became the most expensive advertising book of all time when it traded on amazon.com at £3,000 a copy. The book has also been published in Mandarin, Spanish, and Italian. In 2016, Pan Macmillan published Dr Harrison’s How to write better copy.
In 2012, Dr Harrison was featured in The D&AD Copy Book, which celebrates the work of the top 50 copywriters of the past 50 years. The following year he wrote the biography of the 1960s adman Howard Gossage: Changing the world is the only fit work of a grown man. In 2015 the biography became the basis for a feature documentary, which he also wrote and directed. The film has since had exclusive screenings by Goodby Silverstein &Partners, D&AD, The One Club, Luerzer’s Archive, and The Communications Council.
Dr Harrison holds a master’s degree in American Foreign Policy and received a PhD for his thesis American Society, Cinema and Television 1950-1960 from the University of Manchester in England.
Do you ever wonder why you buy things you don’t need? Our speakers will discuss why some marketing campaigns work better than others, and what factors are especially important when attempting to guide customer decisions. This panel will challenge the notion of a clear divide between commercial and political marketing, consumer and citizen. Insights from the commercial sector […]