Prof Gemma Calvert

Prof Gemma Calvert

Professor of Neuromarketing, Nanyang Technological University


Gemma Calvert is a Professor of Marketing specializing in Applied Consumer Neuroscience at the Nanyang Business School, NTU, Singapore and the Director for Research and Development for the Institute on Asian Consumer Insight. She is an internationally renowned cognitive neuroscientist and one of the foremost pioneers of Neuromarketing. An entrepreneur, academic, and seasoned speaker, Prof Calvert has published over 60 scientific papers on human brain function, including in Science and Nature. She holds a BSc in Social Psychology from the London School of Economics, a PhD in Neuroscience from the University of Oxford, and is an accredited Chartered Psychologist.

In 1999, Gemma Calvert co-founded Neurosense, the world’s first neuromarketing company. Neurosense has worked with many of the world’s leading brands to apply cutting-edge neuroscience technology to help them understand their consumers at a deep, psychological level, and predict behaviour with greater accuracy than traditional explicit market research methods. In 2016, she co-founded the tech start-up Split Second Research based in the UK with offices in the Philippines and Australia, which provides mobile implicit research both to business and consumers.

Prof Calvert’s research on the power of the implicit brain has been covered widely in the international press and television media, including Time, Newsweek, The Economist, The Straits Times, CBS 60 Minutes, the BBC World Service, BBC3 Series on Secrets of the Superbrands, BBC Radio 4, Channel News Asia and several worldwide documentaries on the brain in business.

She has served as a Member of the Global Agenda Council on Neuroscience and Behaviour for the World Economic Forum, as one of the inaugural members of the Neuromarketing Science and Business Association board, and she remains a Fellow of the Centre for Science and Policy in the UK.

Take It, or… Take It. Is Free Choice an Illusion?

Main Stage

Do you ever wonder why you buy things you don’t need? Our speakers will discuss why some marketing campaigns work better than others, and what factors are especially important when attempting to guide customer decisions. This panel will challenge the notion of a clear divide between commercial and political marketing, consumer and citizen. Insights from the commercial sector […]