Dr Briony Swire-Thompson

Dr Briony Swire-Thompson

Postdoctoral Researcher, Northeastern University

Great Britain

Briony Swire-Thompson is a postdoctoral researcher at Northeastern University’s Network Science Institute and a fellow at the Harvard Institute for Quantitative Social Sciences. Swire-Thompson’s PhD is in Psychological Science. Her research investigates what drives belief in inaccurate information. In particular she is interested in why certain individuals are predisposed to refrain from belief change even in the face of corrective evidence, and how corrections can be designed to maximize impact.

Prior to joining Professor Lazer’s Lab, she was with the Cognitive Science Laboratories at the University of Western Australia and was a Fulbright scholar at Massachusetts Institute of Technology’s Political Science Department.

The Idea that Sells. What Makes It Great?

Conference room A

There are ideas that easily gather supporters and there are those that never gain the desired traction. Sometimes saleable ideas are not the brightest ones and even bring harm. Some ideas are too great for their time. What is it that makes an idea saleable in political and government communications? How is that different from marketing techniques […]