Take It, or… Take It. Is Free Choice an Illusion?

Main Stage

Do you ever wonder why you buy things you don’t need? Our speakers will discuss why some marketing campaigns work better than others, and what factors are especially important when attempting to guide customer decisions. This panel will challenge the notion of a clear
divide between commercial and political marketing, consumer and citizen. Insights from the commercial sector may inspire policy makers to embrace new approaches in designing communication campaigns, as well as in countering efforts to manipulate audiences.