Rules and processes shaping the information environment keep on changing. These changes have a tremendous impact on policies and perceptions, so players wishing to stay relevant are required to maintain a dynamic ability to adjust. The task of governments is two-fold: ensuring the fundamental rights and liberties of citizens while encouraging the maximum level of innovation and progress. It is an issue that requires the immediate attention of policy makers and their societies. Governments and International Organizations are struggling to get to grips with a poorly regulated online media space. More often than not, policy discussions are driven by an urgent need to react rather than systematic research. How easy is it to get lost on a wrong track? What can be learned from the front-runners and what is the road for International Organizations?